Viva Fresh Shopping Center, Prizren

“Viva Fresh” is a large retail chain in Kosovo, offering a wide range of products and services to customers across the country. With more than 113 stores in 32 different towns, Viva Fresh provides convenient access to products for people in both urban and rural areas.

Employing more than 5,000 people is a testament to the significant impact this chain has on the local economy and in providing jobs for local residents.

The size of its large logistics centre, spanning more than 42,000 square metres, reflects Viva Fresh’s commitment to efficiency and excellence in its operations. This strong infrastructure lets the company manage inventory, distribution, and supply-chain operations effectively, ensuring products are readily available to customers across its store network.

While the information available to us is limited, Viva Fresh appears to be a large, important retailer in Kosovo, offering a wide range of products and contributing to meeting customer needs and supporting the local economy.